ABOUT

Welcome to my portfolio! 

 

I'm Elisabeth (she/they) and I am a seasoned brand strategist and creative leader with 16+ years' experience creating high-impact, award-winning  campaigns in the healthcare and nonprofit industries.

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Brands come alive through stories. But setting out to tell the stories of your brand is easier said than done. Sourcing the right stories, rooted in the values and positioning of the brand, and bringing them to life in a compelling, attention-grabbing way, is the key to creating brand content that performs. 

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Over my career I've created and honed processes to build brands  and campaigns rooted in the values and business goals of the product, event or organization. Gathering and organizing the inputs needed to fuel the creative process to create full-funnel, story-driven campaigns - from generating the first spark of a campaign idea, through building messaging platforms, aligning look and feel, creating assets, and executing on proven communications strategies across the marketing mix. 

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I've played every role in a campaign: ideation, strategy, pitching, budget management, casting, messaging, copywriting, marketing mix planning, project management, and data analysis and strategic refinement. I am just as comfortable leading the work as I am putting pen to paper myself. I hope you'll take a look at a few of the projects that make me proud. 

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More about me:

I live in Denver, CO with my partner, 12-year old twins, and three furry children. I'm a singer, poet, and an artist at heart, and passionate about leaving the world better than I found it. I sing mezzo soprano in the Denver Feminist Chorus and serve on the board of directors for its parent organization.