Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
MS Ends with Us
Project type
Awareness Campaign
Date
2025
Role
- Campaign creative direction and strategy
- Pitching, C-suite buy-in for campaign and new tagline
- Oversaw updating branded materials with new logo + tagline lockup
- Casting, interviewing
- Lead copywriter for ads and social media sharables
Link
Launched in 2025, this awareness campaign asks the question - what if MS was a person and you could tell it exactly what you think of it? This dynamic creative approach captures the audience's attention from the jump and creates space for empowering messages of defiance and hope.
This campaign also launched a new organization tagline, MS Ends with Us, to highlight the urgency of the effort to cure MS and the collective action necessary to accomplish it.
Goals: increase top of funnel awareness, drive engagement by generating community and influencer contributions
Results: Increase in new users to site, MMS pilot for the org with 8.7% click through rate, 100,000+ engagements across channels
