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Walk MS Rebrand
Project type
Branding
Date
2022
Role
- Branding strategist - leveraged constituent insights and new experience to develop brand messaging, look and feel, new tagline
- Copywriting: core brand messaging and tagline
- Photo and video shoot plan/schedule and on-site for 2-day shoots in Denver and Los Angeles
- Casting and interviews 6 people with MS and family members
- PSAs - management of video vendor for brand video and 15/30/60
- Copywriting: core brand messaging and tagline
Rebranding of signature National MS Society event, Walk MS to align with updated event experience, including developing new messaging, look and feel, and tagline.
Goals: Refresh and modernize look and feel, update messaging and brand to reflect new experience, and increase fundraising urgency in tagline
